• Introduction
  • About this guide
  • On-line marketing features
• Getting started
  • Installing the sample Corporate Site
  • Enabling On-line marketing
  • First sight
• Web analytics
  • Overview
  • Using web analytics reports
  • Google analytics
• Conversions
  • Overview
  • Managing conversions
  • Logging actions as conversions
• Campaigns
  • Overview
  • Managing campaigns (Example)
  • Evaluating campaigns
• Contact management
  • Overview
  • Contacts
    • Overview
    • Managing contacts
    • Viewing on-line contacts
    • Contact statuses
    • Contact roles
    • Mapping fields to contact attributes
    • Example: Creating a sample contact
  • Accounts
    • Overview
    • Managing accounts
    • Account statuses
    • Example: Creating a sample account
  • Contact groups
    • Overview
    • Managing contact groups
    • Example: Creating a sample contact group
  • Merging contacts and accounts
    • Overview
    • Manual merging
    • Automatic merging
    • Splitting
  • Tracking contact activities
    • Overview
    • Enabling tracking of activities
    • Viewing the activity log
    • Example: Logging activities
    • Adding custom activities
    • Reference: Activity types
  • Settings
    • Overview
    • General contact management settings
    • Allowing the use of global objects
    • Geolocation
    • Automatic deleting of contacts
  • Database separation
    • Overview
    • Separating the contact management database
    • Rejoining the databases
• Marketing automation
  • Creating processes
  • Working with the process designer
    • Managing steps
    • Connecting steps
    • Defining condition steps
    • Defining user choice
    • Defining automatic decisions
    • Defining timeouts and waiting
    • Configuring security
    • Adding action steps
  • Creating triggers
  • Manually running automation processes
  • Managing the flow of contacts in processes
  • Viewing process reports
  • Versioning
  • Defining custom actions
  • Walkthrough: Creating a sample process
    • Preparing the prerequisites
    • Defining the process
    • Designing the process
    • Managing the process
• Scoring
  • Overview
  • Managing scores
  • Example: Using contact scoring
• Website optimization
  • Overview
  • A/B testing
    • A/B testing overview
    • Managing A/B tests
    • Example: Sample A/B test
    • Analyzing A/B test results
  • Multivariate testing
    • Multivariate testing overview
    • Managing MVT tests
    • Example: Sample MVT test
    • Analyzing MVT test results
• Content personalization
  • Content personalization overview
  • Managing personalization variants
  • Example: Creating a personalized page
• E-mail marketing
  • Overview
  • E-mail tracking
  • Monitoring bounced e-mails
  • A/B testing
• Security
  • Overview
  • Permissions
  • UI personalization
• Integrating 3rd party modules
  • Data.com
    • Overview
    • Mapping Data.com fields
    • Searching for contacts
    • Buying contacts
    • Customizing the Data.com integration
  • Salesforce
    • Overview
    • Configuring Salesforce integration
    • Running the Salesforce replication process
    • Example: Replicating a contact into a lead
• Internals and API
  • Overview
  • Web analytics
    • Database tables
    • API classes
    • Logging conversions using the API
  • Contact management
    • Database tables
    • API classes
    • API examples
      • Overview
      • Managing contacts
      • Managing contact groups
      • Managing contact roles
      • Managing contact statuses
      • Managing accounts
      • Managing account statuses
      • Managing activities
  • A/B testing
    • Database tables
    • API classes
  • MVT testing
    • Database tables
    • API classes
  • Content personalization
    • Database tables
    • API classes
  • Newsletters
    • Database tables
    • API classes
  • Force.com
    • Force.com integration API
  • On-line marketing macros

© 2014 Kentico Software