Scoring (also referred to as lead scoring or engagement scoring) is an on-line marketing method that assigns numeric values to individual contacts. The system automatically calculates scores for contacts based on their properties and activities performed on the website. The purpose of scoring is to numerically evaluate contacts according to various criteria, deduce conclusions from the scores and perform appropriate marketing actions.

 

You can define any number of scores, each with a separate set of rules. The system assigns score points to individual contacts based on the rules of each score. Contacts that fulfill the conditions of the scoring rules either gain or lose points within the given score.

 

You can access the scoring user interface in CMS Desk -> On-line marketing -> Scoring. See Managing scores for additional information. The Example: Using contact scoring topic provides a step‑by‑step example of how to define a sample score with several rules and demonstrates how the system adds score points for contacts that match the rules.