Kentico CMS 7.0 On-line Marketing Guide



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Activities represent actions that contacts perform on the website. For example, the system logs activities when visitors view pages, post comments, purchase products, register for events, subscribe to newsletters etc.


The data gathered in the activity log allows you to evaluate the behavior of your website's users and visitors. You can also use activities in combination with other on‑line marketing features:


Automatically calculate scores for contacts based on their activities

Use activities as triggers for starting Marketing automation processes for contacts

Personalize your website's content for contacts who have performed specific activities




Enabling activity tracking

Viewing the activity log

Example: Logging activities

Adding custom activities

Reference: Activity types