You can automate, optimize and analyze your campaigns using marketing automation. Marketing automation allows you to nurture your website's visitors and leads — represented by contacts in Kentico.
Marketing campaign are controlled through one or more automation processes. Each process consists of a set of steps that you can fully customize using a built-in visual designer. You can either start processes manually for individual contacts or groups of contacts, or have the system start processes automatically using condition-based triggers. For example, you can:
•Create a trigger that moves every new contacts from a specific country into an automation process, which then performs a targeted marketing campaign.
•Automatically move contacts who have reached a certain score into an advanced automation process.