You can automate, optimize and analyze your campaigns using marketing automation. Marketing automation allows you to nurture your website's visitors and leads — represented by contacts in Kentico.

 

Marketing campaign are controlled through one or more automation processes. Each process consists of a set of steps that you can fully customize using a built-in visual designer. You can either start processes manually for individual contacts or groups of contacts, or have the system start processes automatically using condition-based triggers. For example, you can:

 

•Create a trigger that moves every new contacts from a specific country into an automation process, which then performs a targeted marketing campaign.

•Automatically move contacts who have reached a certain score into an advanced automation process.

 

Topics:

 

•Creating processes

•Working with the process designer

•Managing steps

•Connecting steps

•Defining condition steps

•Defining user choice

•Defining automatic decisions

•Defining timeouts and waiting

•Configuring security

•Adding action steps

•Creating triggers

•Manually running automation processes

•Managing the flow of contacts in processes

•Viewing process reports

•Versioning

•Defining custom actions

•Walkthrough: Creating a sample process