Contacts represent visitors of the website and store marketing-related information about them. Contacts cover both anonymous visitors (identified by IP address or cookie) and regular registered users or customers (identified by username or e-mail address). The system automatically gathers data about contacts based on the actions and input of the associated users.
Kentico EMS allows you to:
•Assign statuses to contacts (for example VIP contacts)
•Group contacts into segments together with other related contacts
•Track and analyze the activities of contacts on the website
•Define automated processes for communicating with contacts or performing other actions in the system