Kentico CMS 7.0 On-line Marketing Guide

On-line marketing features

On-line marketing features

Previous topic Next topic Mail us feedback on this topic!  

On-line marketing features

Previous topic Next topic JavaScript is required for the print function Mail us feedback on this topic!  

Kentico Enterprise Marketing Solution provides the following features related to on‑line marketing:

 

Web analytics - measure and analyze key metrics of your website such as visits, page views, file downloads, traffic sources, etc.

Conversions - track actions performed by your website's visitors (e.g. user registration, product order, etc.) and record them as conversions.

Campaigns - accurately monitor traffic generated by individual on‑line marketing campaigns (e.g. banners, marketing e‑mails, etc.).

Reporting - view analytics data presented in highly flexible reports that contain various kinds of charts and tables.

 

Contact management - centralized overview of all users who visit your website, used to gather information about them and their activities on the website.

Contacts - individuals who visit the website and about whom information is gathered.

Accounts - companies or other commercial or non‑commercial bodies where contacts operate.

Contact groups - organizational units that can be used to group contacts or accounts based on various criteria.

Merging - merge contacts or accounts into one in order to avoid duplicities.

Activities - analyze behavior and actions that contacts perform on the website.

Salesforce - replicate Kentico contacts into Salesforce as leads.

Data.com - update your contacts' and accounts' information using the Data.com business directory.

 

Marketing automation - visually design and automate your marketing campaigns and tasks.

 

Scoring - numerically evaluate individual contacts on multiple scales based on their properties and activities.

 

Website optimization - create different versions of pages and evaluate them according to the behavior of the website visitors.

A/B testing - create one or more modified versions of a given page, diversify traffic to them and track how individual versions affect behavior of website visitors.

Multivariate testing - create different versions of elements on a page and track which versions produce the best results when displayed to website visitors.

 

Content personalization - create pages that display different content depending on the circumstances in which they are viewed.

 

E-mail marketing - attract new customers to your website or keep in touch with existing clients by sending marketing e‑mails.

 

Security - allow access to user interfaces of on‑line marketing features only to certain users.

Internals and API - modify or enhance the out‑of‑the‑box functionality by your custom code using Kentico CMS API.

 

onlinemarketingguide_clip0501