The content of this chapter is mainly intended for developers who wish to customize the behaviour of the on‑line marketing features, or for those interested in the internal workings. The information is divided into the following sub‑chapters, which are dedicated to the corresponding modules:

 

•Web analytics (including campaigns and conversions)

•Contact management

•A/B testing

•MVT testing

•Content personalization

•Newsletters (E‑mail marketing)

 

Each section contains an overview of the database structure for the given module and a list of classes that you can use when working with the API. If you are not familiar with database table data management through Info and Provider classes, we strongly recommend that you read the Database table API topic in the Kentico CMS Developer's Guide before you continue. For detailed API documentation, such as a list of all methods from the module classes, please refer to Kentico CMS API Reference.

 

The on‑line marketing features are also supported by the macro engine, which can be extremely useful when creating dynamic website content. You can learn more in the On‑line marketing macros topic.