Kentico CMS 7.0 On-line Marketing Guide

Database tables

Database tables

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Database tables

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The following database tables are used to store multivariate testing data:

 

OM_MVTest - contains records representing MVT tests and their settings. Each test record contains the path to the corresponding document in the content tree. When the test is running, possible MVT combinations will be loaded through their connection to the given document's page template or content.

OM_MVTVariant - contains records representing MVT testing variants. As you can see, variants are not linked to specific MVT tests. Instead, they are either stored on the page template used by the given document (in the case of web parts and zones) or as part of the document's content (editor widget variants).

OM_MVTCombination - this table is used to store MVT combinations and their configuration.

OM_MVTCombinationVariation - stores relationships between MVT variants and combinations. Each entry in this table indicates that a variant is included in a specific combination.

 

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The results of MVT tests (i.e. conversion statistics) are stored among the data of the web analytics module. Please see Web analytics -> Database tables to learn more.