Kentico CMS 7.0 On-line Marketing Guide

Preparing the prerequisites

Preparing the prerequisites

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Preparing the prerequisites

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Before you create the automation process, you need to:

 

Prepare the users and roles that you will later use to manage the process.

Create a pair of newsletters.

Configure Kentico CMS to allow you to run all the features demonstrated in the walkthrough.

 

Creating testing users

 

Create two user accounts for administering the automation process:

 

1. Navigate to Site Manager -> Administration -> Users.

 

2. Click New user (AddUser).

 

3. Set the following details for the user:

 

User name: Travis

Full name: Travis McCoy

Enabled: yes

Is editor: yes

 

4. Click Save.

 

5. Go to the Sites tab and assign the user to your current website.

 

6. Create another user with the following details:

 

User name: Matt

Full name: Matt McGinley

Enabled: yes

Is editor: yes

 

7. Click Save.

 

8. Go to the Sites tab and assign the user to your current website.

 

Setting the roles and permissions

 

For the users to be able to perform their tasks, you need to add them to roles with appropriate permissions.

 

Preparing the Marketing Manager role

 

Assign Travis to the default Marketing Manager role:

 

1. Navigate to Site Manager -> Administration -> Roles and choose the appropriate site from the Site drop-down-list.

 

2. Edit (Edit) the Marketing Manager role and switch to the Users tab.

 

3. Click Add users.

 

4. Select Travis McCoy (Travis) and confirm by clicking OK.

 

5. Switch to the Permissions tab.

 

6. Choose Module in the first drop-down list and On-line marketing in the second.

 

7. Make sure the Marketing Manager role has all automation process permissions allowed:

 

Manage processes

Start process

Remove process

Move to specific step

 

8. Switch to the UI personalization tab.

 

9. Choose On-line marketing in the Module drop-down list.

 

onlinemarketingguide_clip0461

 

10. Check the boxes in the UI tree for all items in the following sections:

 

Contact management -> Contacts

Automation -> Processes

 

onlinemarketingguide_clip0459

 

The Travis user account now has full control over automation processes, i.e. can design the entire sample process and fully modify its instances.

 

Preparing the Process Administrator role

 

Create a Process administrator role and assign Matt into the role:

 

1. Navigate to Site Manager -> Administration -> Roles and choose the appropriate site from the Site drop-down-list.

 

2. Click New role (AddRole) type in Process administrator as the Role display name.

 

3. Click Save Save.

 

4. Switch to the Users tab and click Add users.

 

5. Select Matt McGinley (Matt) and click OK.

 

6. Switch to the Permissions tab and choose Module in the first drop-down list.

 

7. Allow the following permissions for the Contact management module:

 

Read contacts

Read global contacts

 

8. Allow the Read permission for the Content module.

 

9. Switch to the UI personalization tab.

 

10. Choose CMS Desk in the Module drop-down list and check On-line marketing.

 

11. Choose On-line marketing in the Module drop-down list and check the following boxes in the UI tree:

 

Contact management

Contact management -> Contacts

Contact management -> Contacts -> Contacts

Contact management -> Contacts -> Pending contacts

Automation

Automation -> Processes

 

The Matt user account can now access the on-line marketing interface for modifying instances of running automation processes. You can always expand or reduce the permissions.

 

See also: Developer's Guide -> Development -> Membership, permissions and security

 

Creating testing newsletters

 

Create two newsletter issues that will be used by the sample automation process:

 

1. Navigate to CMS Desk -> On-line marketing -> Newsletters.

 

2. Click NewNewsletter New newsletter and enter the following details:

 

Newsletter display name: Coffee Co Merchandise Newsletter

Newsletter name: leave the (automatic) option;

Subscription confirmation: Subscription confirmation template

Unsubscription confirmation: Unsubscription confirmation template

Sender name: Coffee Co

Sender e-mail: Enter your e-mail address

Check Template-based newsletter.

 

3. Click Save Save.

oYou are now on the configuration tab of the new newsletter.

 

4. Under the On-line marketing settings group, check both Track opened e-mails and Track clicked links.

 

5. Click Save Save.

 

6. Switch to the Issues tab and click CreateNewIssue Create new issue.

oThe New issue wizard opens.

 

7. Enter Coffee Co Merchandise Newsletter #1 as the subject.

 

8. Click Insert/Edit link (fckLink) and create a link to a page on your website in the Content section.

 

9. Click Next.

 

10. Select Send newsletter manually later.

 

11. Click Finish.

 

12. Create another newsletter issue and use Coffee Co Merchandise Newsletter #2 as the subject.

oInsert a link to a different page into the content of the issue.

 

13. Return to the main Newsletters tab and create another newsletter.

oName the newsletter Coffee Co Monthly Newsletter.

oLeave the rest of the details as in the first newsletter.

oDon't create any issues for the second newsletter.

 

You now have two newsletters prepared for later use in the automation process.

 

See also: Developer's Guide -> Modules -> Newsletters

 

Enabling On-line marketing

 

You need to track contacts in order to test the functionality of the sample process. To track contacts, enable on-line marketing:

 

1. Navigate to Site manager -> Settings -> On-line marketing.

 

2. Check the Enable on-line marketing box.

 

3. Click Save Save.

 

Configuring your SMTP server

 

To be fully able to test the process, you need to have a SMTP server configured correctly in Kentico. You can either configure it yourself as described in Developer's guide -> Installation and deployment -> Additional configuration tasks -> SMTP server configuration or contact your administrator.