Do you know your typical customer? Can you define their key behavioral characteristics? Putting a face on your customer with personas helps to identifying their needs and wants and is one of the best ways to optimize your inbound channels. A persona is simply a fictitious character that embodies a segment of your target audience. 

 Recently I I’ve been talking with a variety of people around their marketing portfolios. It’s no surprise that PPC campaigns using Google and even Bing are everywhere. PPC is one of the ways to drive qualified leads for conversion to your site. However, like any marketing tactic, it’s one thing in a successful marketing portfolio. PPC is effective but can be expensive. Let me restate that another way – it’s not the only thing that you should be doing to successfully market your site.

Another great J Boye conference down. Thanks to everyone that attended and thanks to the J Boye folks for a fantastic conference.

J Boye is always a fantastic conference. It is always one of my favorite conferences to attend - It’s coming up and I hope to see you there!

The Kentico Certified Developer Exam for Version 6 is ready to go BETA and we need testers for the week of May 21, 2012. Interested?

Wow! It’s hard to believe it’s been a year. I thought MVP Awards were tough last year – it was even tougher this year! The submissions we received and the things people are doing continues to amaze me.

Thanks to everyone that contributed!

I am pleased to announce that the updated thirty page eBook on developing mobile application with Kentico CMS 6 is available as a free PDF download from here.

In this episode Thom Robbins is joined by Beatriz Oliveira, Creative Director for Bind Tuning as she talks about how she came into the technology field. She also talks about theming Kentico sites using their dynamic web based solution. Well worth checking out – http://kentico.tuning.bind.pt/Home.aspx

Thanks to everyone that contributed to this month's newsletter

Thanks to everyone that attended the webinar!

How well do you really know your customers? Customer experience includes everything from awareness to advocacy of your product or service. Isn’t it time to get to know your customer?

Most Customer Experience Management Solutions promise results. Kentico Enterprise Marketing Solution is instant marketing results and customer insight. With KEMS you will deliver campaigns quickly and provide marketing and sales with useful and actionable data to get to know your customers. Isn’t it better to focus on driving traffic and optimizing customer experience than configuring web pages?

Join us for an exciting look at how you can use the Kentico Enterprise Marketing Solution (KEMS) to drive your sales and marketing teams.

Thanks for everyone’s feedback and our first Kentico Enterprise Marketing Solution hands on lab is now available for download!

Thanks to everyone that attended our recent EMS seminar in the UK!

Please join us for a fantastic webinar on
Date: Nov 23, 2011
Time: 2pm UK, 9am EST
Register here

Does the national debate on Internet sales tax reform leave you feeling, well – a little anxious? Is your company prepared to manage and remit sales tax for all states where you do business? With audit penalties averaging $23,000, you can't afford to be wrong when it comes to sales tax – and we’re here to help.

Please join us Dec. 7th for an educational webinar for Kentico users.by Avalara
Register here

Please plan to join us for a fantastic webinar:
Date: November 30, 2011 - Date change!
Time: 4pm UK, 8am PST, 11am EST
Register here

Thanks to everyone that contributed this month!

With the new Kentico Go you can log into your Kentico CMS website from your IPhone or IPad to perform some essential maintenance tasks.

One of the things that I love about Kentico is that what our customers think is so incredibly important. With the release of Kentico 6 and the new Enterprise Marketing Solution it’s time to get some of your early feedback!

This is your invitation to participate in an online Focus Group for the Kentico CMS Deliver Now! Methodology. The Deliver Now! Methodology is designed to help customers and partners avoid potential pitfalls in any Kentico CMS project and benefit from lessons learned from over 7,000 active websites in 84 countries.  Based on the feedback we have received, this methodology has gained traction with our customer and partner base across the world.