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Thanks to High Monkey for this fantastic webinar!

How do you really know if you’re website’s user experience is great if you haven’t witnessed actual users using it? And how do you know that your new website is going to be great if your users aren’t the ones driving the decisions? The answer to both of these questions is, you don’t. Be wary of a web designer that offers all of the answers before ever talking to your users. Every organization and its users are unique in some way, and with usability testing you can gather the insights you need to take out the guess work and start designing human focused websites.  
 
Great User Experience is what happens when the project team understands its users, and just throwing some Usability Testing in at the end of your web design project isn’t going to do the trick. This method is much too common and will almost always leave you with a laundry list of improvements that you want (and need) to make, but not enough time or resources to do it. Usability testing should be a core element of the project, and included at several iterations during the design process to not only reveal usability issues that need to be resolved, but drive design decisions.
Posted on 6/18/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer, Success Stories
 
I can’t imagine the work that went into this. But a great job by Backlinko and SingleGrain for putting together this infographic that attempts to dissect Google’s ranking algorithm. It walks through domain factors, page level factors, site-level factors, backlink factors, user interaction, additional indicators and social signals. Whether you believe everything is completely correct it’s a very comprehensive list that you can review and think about as your optimize your content.
Posted on 6/13/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer, Marketing
 
Thanks to everyone that attended the webinar!

Desktops, mobile phones, Digital signage,  TV’s, tablets, netbooks, mini-tablets… the list of connected devices your customers are using to consume your content never stops growing! Unfortunately, this doesn’t match your marketing budget. When it comes to serving content in today’s world it’s a myriad of screen sizes and effective calls to action. What are your choices? The landscape of consumerism has changed in a few short years allowing our customers more choices for reading, watching, communicating, socializing, shopping, and making purchase decisions.
 
This webinar will examine the core concept and practical strategies for creating effective and responsive content in the multi-screen world we live in. 
Register now to gain actionable insights and learn:
  • Practical strategies to determine the appropriate screen sizes for your content marketing materials.
  • Building effective calls to action for multiple screens.
  • Practical strategies to use when building your content marketing plan in today’s multi-screen world.
  • Decision strategies for deploying content effectively.
  • Possible frameworks available
  • How best to integrate this approach with your marketing plan.
Posted on 6/12/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Marketing
 
Thanks for Microsoft in sponsoring this webinar for us!
Windows Azure is an amazing evolution in cloud computing! This evolution requires changes in how we deploy and manage our applications and sites. What are the architecture patterns you need to think about? How do you install? How do you manage your site? These are just a few of the questions that we often hear from our customers. In this webinar Thomas Robbins, Chief Evangelist for Kentico CMS will cover how to use Kentico CMS in Windows Azure. Once you have your site up we will cover how you can manage your site using both the Kentico CMS tools and the tools available from Windows Azure.
Posted on 6/11/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer
 
Join us for an exciting webinar!

Date: July 17, 2013
Time: 8-9 AM PST/11-12PM EST/4-5 PM BST
Register here
Posted on 6/6/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer, Marketing
 
ExplainerDC (www.explainerdc.com.gh) is Ghana’s leading web development, internet marketing and web hosting company, established in 2001. We service more than 100 clients in Ghana and abroad such as Vodafone, The UN and Société Générale. Our projects range from corporate websites to information portals and marketing campaigns. We have also set up several e-ventures together with partners, such as YellowPages (www.yellowpages.com.gh) and RackAfrica, the first carrier-neutral data centre in West Africa (www.rackafrica.com).
Posted on 6/5/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer
 
What’s the best business case for using Responsive Web Design(RWD)? It’s a question I often hear asked. Our technology partner 51Degrees.mobi put together what I think is an interesting infographic  and provides an interesting test you can take here to help consider this.

What’s your thought?
Posted on 6/4/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer, Marketing
 
Kentico+ provides a variety of benefits:
  • Provides a pay as you go model that allows customers to pay only for the cloud storage they actually use.
  • Kentico+ allows you to focus not only on building websites but also in helping you achieve higher campaign ROI. With Kentico+ you can scale into the cloud and easily deliver high performance websites.
  • Tap into a the quick response of Kentico support or leverage any of the over 1, 200 Kentico partners in over 80 countries
In this video we take a look at setting up your Kentico+ instance and how easy it is to get your site started.
Posted on 5/22/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer, Marketing
 
In this episode Thom Robbins is joined by Dominik Pinter, Group Product Manager for Kentico SaaS and Cloud as he talks about himself and the cloud and the new Kentico+ offering.
Posted on 5/21/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer, Marketing
 
Thanks to the Channel 9 folks for hosting me in this great video that shows Kentico and Windows Azure!
Posted on 5/17/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 2 comments | Developer, Marketing
 
Nobody should argue that the market continues to add what seems like a limitless stream of mobile devices to the market. How you make your site engage with these devices is the question we should be asking. This infographic by Uberflip provides some great basic data and information about Responsive design. While I don’t always think Responsive Design is the answer, it is an essential part of the technology landscape today.  I thought this was very well done introductory infographic about Responsive Design that presents the information in an easy to follow format and very straight forward.
Posted on 5/16/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer, Marketing
 
Join us for an exciting webinar hosted by the Customer Engagement Technology World

Date: June 6, 2013
Time: 02:00 PM- 03:00 PM EDT

Register here
Posted on 5/15/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Success Stories, Marketing
 
How do you know if cloud computing is right for your organization? Even though cloud computing is everywhere, is being offered by all major technology players, and all agree you need it, never forget definitions continue to vary. It’s important for anyone looking at the cloud to find the right balance of cost to benefit, availability, scalability, and capacity to drive the best decision. Understanding these in addition to your organizations risk profile is essential to determine if cloud computing and associated services are right you.
Posted on 5/14/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer
 
join us for an exciting Microsoft sponsored webinar featuring Kentico!

Date: Wednesday, May 15, 2013 8:00 AM PST/4:00 PM BST
Duration: 1 hour(s)
Register here
Posted on 5/9/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer, Marketing
 
Kentico Connections 2013 is coming! Regardless of whether you are a Kentico rock star or just have something to say, we’d love to hear from you!
Posted on 5/8/2013 7:56:11 AM by Thom Robbins .NET Weblog | with 0 comments | Developer, Success Stories, Marketing
 
Join us for our third Ask the Experts – A Kentico CMS Virtual Panel
Date: June 25, 2013
Time: 8 AM PST/11 AM EST/4 PM BST
Location: Everywhere! Google hangouts and Twitter
Posted on 5/7/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer
 
In the post Cloud computing 101: Service models we started looking the basics of the cloud service models. It’s important to think of them as a logical model. Infrastructure sits at the bottom, platform in the middle and software at the top of the stack. Let’s take a look at these in more depth.
Posted on 5/2/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer
 
Join us for an exciting Webinar!

Date: June 5
Time: 8-9 AM PST/11-12 PM EST/4-5 PM BST
Register here
Posted on 5/1/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer
 
We hope you feel that the worldwide Kentico community is a fantastic place for support and education on any technical topic.  Kentico is incredibly excited about the shift to the cloud and Windows Azure and couldn’t think of any better way to show that excitement than to spread the word virtually and provide some great content. This is your chance to either participate or become part of our first ever Azure Kentico Virtual Conference. Yes, you heard that right! You can sit in the comfort of your home, office or favorite coffee shop and be part of the audience and learn about Windows Azure and Kentico CMS.  If you have something to say you can step up to present your session and be part of the learning experience!
Posted on 4/30/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer
 
Thanks to everyone that attended!
By 2015, 90% of web traffic will be video (Cisco). That’s cool... but what do you know about who is watching YOUR videos? How are you customizing your prospects' website experience based on their engagement with your videos?

Watch this webinar to learn how Questionmine and Kentico have teamed up to help Savvy marketers who demand to know more than just "who clicked on my video?"

At the most basic level, Questionmine provides video hosting and a killer set of video analytics integrated into your Kentico EMS installation. When these two are combined they create instantly ACTIONABLE marketing data. For example, easily allowing customization of website content and marketing efforts based on an EMS activity like the length of time a video was viewed.

For marketers that want to take their videos to the next level, the Questionmine Kentico EMS integration allows you to:
  1. Generate leads by adding lead capture forms at any point in a video.
  2. Qualify leads by adding questions that appear during the video.
  3. Customize website content and marketing efforts based on how prospects and leads answer questions during videos.
  4. Drive Ecommerce by including call to action buttons during video such as "Buy Now" or "Add to Cart".
Posted on 4/25/2013 6:00:00 AM by Thom Robbins .NET Weblog | with 0 comments | Developer, Success Stories, Marketing
 
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Thom Robbins .NET Weblog
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Chief Evangelist for Kentico CMS. I spend my time working with partners and customers extending their marketing and technology to the fullest.

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