Bacardi - a Global Marketing Platform (case study)
***Secretly Recorded at Kentico Connections 2012 ***
BlueModus architected and support the launch of bacardi.com, the new flagship digital portal for Bacardi built on the Kentico platform. Designed to allow 15+ worldwide markets to build their sites, share content, build and integrate custom initiatives, and interact with social services and content providers. In this secretly recorded session, they looked at the design, development, training, and operational challenges we faced and solved using the Kentico platform.