New Research Report: Mobile Health 2012

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According to a new report by Pew Internet 85% of U.S. adults own a cell phone. Approximately half of those own smartphones which expand their mobile internet access and enables mobile applications. Well what are they doing with this mobile power?
According to a new report by Pew Internet 85% of U.S. adults own a cell phone. Approximately half of those own smartphones which expand their mobile internet access and enables mobile applications. Well what are they doing with this mobile power?

One in three cell phone owners (31%) have used their phone to look for health information. In a comparable, national survey conducted two years ago, 17% of cell phone owners had used their phones to look for health advice. Smartphone owners lead this activity: 52% gather health information on their phones, compared with 6% of non-smartphone owners. Cell phone owners who are Latino, African American, between the ages of 18-49, or hold a college degree are also more likely to gather health information this way.

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Thomas Robbins

I spend my time working with partners and customers extending their marketing and technology to the fullest.

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