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Track Name |
Description |
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Marketing track |
Marketing today is hard. The way people buy has fundamentally changed and marketers are under pressure to measure and prove their impact on revenue like never before. The Marketing track of Kentico Connections 2014 will provide you with strategic guidance, detailed tips and tricks, unique ideas and real customer examples to help you become a better marketer and grow professionally. Whether you are in executive management, marketing specialist, e-commerce specialist, or new to the Kentico integrated marketing solution these session will leave you with practical material you can use today back at the office. In this track marketing experts and Kentico customers will share their secrets to:
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World class content marketing strategies
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Multi-channel marketing
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E-commerce best practices
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Social networking best practices
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Lead nurturing
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Super charging campaigns
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Managing your marketing funnel
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Content optimization techniques
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Developer Track |
Developers are the heart of what makes Kentico run. In the developer track you will learn about Kentico ’s developer tools and technologies which will help you build, manage, implement and deploy great Kentico solutions. Improve your skills by learning when to apply specific design patterns and approaches depending on your application priorities and how to implement those in your website. Get to know the latest improvement to Kentico which will help your teams collaborate effectively to build high quality applications that work across a wide range of devices and services. You will learn how to more effectively bridge the gap between development and operations, and to write better code. Whether you are developing online communities, online marketing, intranet and collaboration, e-commerce or web content management solutions this track provides you with what you need to move your projects and career forward. In this track Kentico technical experts will share their secrets to:
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API best practices
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Security best practices
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Mobile application development
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Architecture choices
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Product features
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Development best practices
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Real World – Case Studies Track |
Nobody can argue that today’s customer is bombarded with a dizzying array of marketing messages that result in an increasingly fragmented audience. This has given rise to a new sophisticated form of integrated marketing, which requires a unifying brand identity, faster level of responsiveness and better integration capabilities. The difference between success and failure of your site can often come down to the time, expense and ease with which it takes to launch, manage and update your site. Kentico customers and partners have an immediate advantage because they leverage an easy to use integrated marketing solution. Regardless of whether they are building an e-commerce, intranet & collaboration, online marketing, online communities or web content management solution. If you are looking for amazing real world showcase site examples built by Kentico partners and customer this track provides you what you need to know. In this track Kentico partners and customers will share their case studies that showcase:
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Scalability
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Business value
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Integrated marketing
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Back office integration
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Mobile examples
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Digital marketing examples
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Personalization examples
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