Updated HOL: Kentico EMS 7: Campaigns
Executing successful campaigns is an essential part of any marketing organization. Campaigns are a way to engage and interact with your customers. They provide an ideal mechanism to generate sales leads and collect customer information. This set of exercises is intended to show the process of creating a document based campaign for the Services page that collects customer information using an online form. Then using the collected customer information we will then score the leads for later use by the sales department.
Hands on lab: Kentico Enterprise Marketing Solution: Campaigns
Lab 1: Creating an online form
Lab 2: Creating the Services campaign
Lab 3: Optimizing campaigns with A/B testing
Lab 4: Scoring contacts