Are you a “Connected Viewer”?

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Based on new research available from Pew Internet, over half of adult cell phone owners use their phone while watching television. The research shows that the solitary TV screen is being replaced by multi-screen interactivity.
The study reported:
  • 38% of cell owners used their phone to keep themselves occupied during commercials or breaks in something they were watching.
  • 22% of cell owners used their phone to check whether something they heard on television was true or not.
  • 6% of cell owners used their phone to vote for a reality show contestant.
  • 35% of cell owners who use the internet, email or apps on their phone used their phone to visit a website that was mentioned on television (that works out to 20% of all cell owners).1
  • 20% of cell owners who use the internet, email or apps on their phone used their phone to see what other people were saying online about a program they were watching (that works out to 11% of all cell owners).
  • 19% of cell owners who use the internet, email or apps on their phone used their phone to post their own comments online about a program they were watching (that works out to 11% of all cell owners).
Smartphone owners used their devices to interact with televised content at higher rates than basic cell phone owners as shown in the following data.

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Thomas Robbins

I spend my time working with partners and customers extending their marketing and technology to the fullest.

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