• Introduction
  • About this guide
  • On-line marketing features
• Getting started
  • Installing the sample Corporate Site
  • Enabling On-line marketing
  • First sight
• Web analytics
  • Overview
  • Using web analytics reports
• Conversions
  • Overview
  • Managing conversions
  • Logging actions as conversions
• Campaigns
  • Overview
  • Managing campaigns (Example)
  • Evaluating campaigns
• Contact management
  • Overview
  • Contacts
    • Overview
    • Managing contacts
    • Contact statuses
    • Contact roles
    • Example: Creating a sample contact
  • Accounts
    • Overview
    • Managing accounts
    • Account statuses
    • Example: Creating a sample account
  • Contact groups
    • Overview
    • Managing contact groups
    • Example: Creating a sample contact group
  • Merging contacts and accounts
    • Overview
    • Manual merging
    • Automatic merging
    • Splitting
  • Activities
    • Overview
    • Managing activities
    • Managing activity types
    • Example
  • Settings
    • Overview
    • General contact management settings
    • Enabling tracking of activities
    • Allowing the use of global objects
    • Automatic deleting of contacts
• Scoring
  • Overview
  • Managing scores
  • Example: Creating a sample score
• Website optimization
  • Overview
  • A/B testing
    • A/B testing overview
    • Managing A/B tests
    • Example: Sample A/B test
    • Analyzing A/B test results
  • Multivariate testing
    • Multivariate testing overview
    • Managing MVT tests
    • Example: Sample MVT test
    • Analyzing MVT test results
• Content personalization
  • Content personalization overview
  • Managing personalization variants
  • Example: Creating a personalized page
• E-mail marketing
  • Overview
  • E-mail tracking
  • Monitoring bounced e-mails
• Security
  • Overview
  • Permissions
  • UI personalization
• Internals and API
  • Overview
  • Web analytics
    • Database tables
    • API classes
    • Logging conversions using the API
  • Contact management
    • Database tables
    • API classes
    • API examples
      • Overview
      • Managing contacts
      • Managing contact groups
      • Managing contact roles
      • Managing contact statuses
      • Managing accounts
      • Managing account statuses
      • Managing activities
  • A/B testing
    • Database tables
    • API classes
  • MVT testing
    • Database tables
    • API classes
  • Content personalization
    • Database tables
    • API classes
  • Newsletters
    • Database tables
    • API classes
  • On-line marketing macros

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