The web analytics module provides a way to measure and later analyze key metrics of your website such as visits, page views, file downloads, traffic sources and much more. Monitoring is only done on the live site, so actions that take place on the pages belonging to the Kentico CMS administration interface (CMS Desk and Site Manager) are not included in the statistics.

 

The web analytics interface can be accessed in CMS Desk -> On‑line marketing -> Web Analytics. As you can see in the screenshot below, there are various types of statistics available that keep track of certain events that occur on the website. When you select a statistic, the corresponding data is displayed in a report.

 

 

In addition to measuring various statistics for the website and its pages, web analytics are also used by several other on‑line marketing features, including Conversions, Campaigns and Website optimization (A/B or multivariate testing).

 

To learn about all available features of the web analytics module, its internal mechanics and advanced configuration or customization options, please refer to the full documentation that can be found in the Modules -> Web analytics chapter of the Kentico CMS Developer's Guide.