This guide contains information about on‑line marketing features of Kentico Enterprise Marketing Solution, the full‑featured on‑line marketing tool based on Kentico CMS. It will guide you through the basics of all the on‑line marketing features and explain how your website can benefit from using them. It will also navigate you through the related sections of the user interface and provide step‑by‑step examples that can be tried out in order to get hands‑on experience and see how they behave in real‑world scenarios.

 

To be able to understand the content of this guide, it is highly recommended to be already familiar with the basics of Kentico CMS. If you are completely new to Kentico CMS and have no previous experience with it, we recommend you to go through Kentico CMS Tutorial before proceeding further in this guide.

 

In the On-line marketing features topic, individual features are listed with links leading to their dedicated chapters. Before going through the related step‑by‑step examples and trying out their functionality on your Kentico CMS instance, it is recommended to install the sample Corporate Site and adjust on‑line marketing settings to make the features are enabled. It is also recommended to see the First sight topic in order to get familiar with the sections of the user interface where the on‑line marketing features are located.