Kentico Enterprise Marketing Solution provides the following features related to on‑line marketing:

 

•Web analytics - measure and analyze key metrics of your website such as visits, page views, file downloads, traffic sources, etc.

•Conversions - track actions performed by your website's visitors (e.g. user registration, product order, etc.) and record them as conversions.

•Campaigns - accurately monitor traffic generated by individual on‑line marketing campaigns (e.g. banners, marketing e‑mails, etc.).

•Reporting - view analytics data presented in highly flexible reports that contain various kinds of charts and tables.

 

•Contact management - centralized overview of all users who visit your website, used to gather information about them and their activities on the website.

•Contacts - individuals who visit the website and about whom information is gathered.

•Accounts - companies or other commercial or non‑commercial bodies where contacts operate.

•Contact groups - organizational units that can be used to group contacts or accounts based on various criteria.

•Merging - merge contacts or accounts into one in order to avoid duplicities.

•Activities - analyze behavior and actions that contacts perform on the website.

 

•Scoring - numerically evaluate individual contacts on multiple scales based on their properties and activities.

 

•Website optimization - create different versions of pages and evaluate them according to the behavior of the website visitors.

•A/B testing - create one or more modified versions of a given page, diversify traffic to them and track how individual versions affect behavior of website visitors.

•Multivariate testing - create different versions of elements on a page and track which versions produce the best results when displayed to website visitors.

 

•Content personalization - create pages that display different content depending on the circumstances in which they are viewed.

•E-mail marketing - attract new customers to your website or keep in touch with existing clients by sending marketing e‑mails.

•Security - allow access to user interfaces of on‑line marketing features only to certain users.

•Internals and API - modify or enhance the out‑of‑the‑box functionality by your custom code using Kentico CMS API.