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A contact in Kentico CMS is an object representing a single person who visits the website and about who the Contact management module gathers information. It can thus stand behind an anonymous visitor identified by IP or cookie or a regular user identified by username or e-mail. A contact can have its website activities tracked and analyzed, it can be grouped together with other contacts, assigned with a contact status (e.g a V.I.P. contact) or contact role (e.g. Designer) and it can be associated with accounts, i.e. companies and other commercial and non-commercial bodies, in which it operates. Besides, stored as a system table, a contact supports custom fields.
Further in this chapter, you will learn how to manage contacts and you will also see an example of adding a new contact to your Contact management.