Kentico CMS allows you to track and log activities (i.e. actions such as visiting a page, making a purchase, subscribing to an event etc.) performed by a contact on the website, and thus gather data needed for evaluating contact's behaviour for various marketing purposes (more details can be found in the Scoring chapter in the same section of this guide).

 

Further in this chapter, you will learn how to manage activities and activity types and you will also see an example of activity logging.