Content personalization data is stored in a single database table:

 

•OM_PersonalizationVariant - contains records representing personalization variants of web parts, zones and widgets. Web part and zone variants are bound to a specific page template. Widget variants are additionally connected to individual documents.

 

 

All variant records contain the ID of the zone where they are located. Web part and widget variants additionally have bindings to the specific web part/widget instance for which they are defined.