Personalizing a Page-Based Email in Kentico
Email marketing is a staple of any digital marketing effort. Allowing companies to target their audience with relevant, personalized information is a surefire way to generate more activity, communication, and (hopefully) profit. With Kentico, emails can be manually created, or leverage an existing page of the site. In this article, I’ll show you how you can personalize page-based emails to your subscribers with a custom macro.