Vita Janecek Kentico

I'd like to invite you to Kentico’s latest webinar - on lead nurturing, held August 04, 2015, between 10:00 AM and 11:00 AM EDT. Find out the most effective nurturing techniques, best practices in implementing a lead-nurturing program, and learn some tips and tricks about using lead nurturing in Kentico.

One of our ongoing efforts is improving the user experience and the interface so that editors’ and marketers’ tasks can be done faster and more easily. In Kentico 8.2, we have focused our efforts on Email marketing.

If you are using multiple tools to manage your leads, contacts and recipients, it can be a headache to sync them, import them and reuse them across all the platforms in use. Kentico 8.2 gives you a helping hand – you are able to easily import Contacts from a CSV file, segment them and leverage them in the system.

As part of our continuous effort to improving Kentico performance, we have focused on several Online marketing modules in Kentico 8.1. In this article I’ll walk you through the most noticeable improvements and changes.

Should you read this article? Definitely.

Personalize your website with Personas - the new module in Kentico 8. Recommend your visitors relevant content, segment them into dynamic groups and send relevant email messages. Personas give you the ability to provide a unique experience across channels.

With the upcoming release of Kentico 8, you will be able to provide your website visitors Amazon-like product recommendations in real time. With Strands recommendations, you can individually recommend products to your shoppers using "People who bought this also bought", "Best sellers this week" and other widgets. We bring you built-in integration with Strands recommender.

A/B tests have been available in Kentico EMS since version 6 and with the upcoming version 8 we bring you many improvements:

• comprehensive overview of test results
• statistical confidence of the test
• additional statistics and options

Google recently made two major changes which may impact your on-line marketing campaigns running on Kentico. We will look into the details of these changes and review how they will impact data available within Kentico. One of the changes is not providing search keywords for organic search queries leading to your web site. The second change is caching images for Gmail users.

We have made a major change to the Data.com connector after reviewing the licensing options available for Data.com development models. As of now you need to have v7 installed with the latest hotfix applied (7.0.44 or newer) to be able to use the Data.com connector. The Data.com connector is currently available in v7 in the default installation.

Marketing automation is a new module available in Kentico EMS. For those of you who didn’t attend Kentico Connection 2012 and haven’t been attending the Achieving Marketing Success webinar, I’ll give a brief overview of the module's functionality. Improving marketing funnel on your web site will be the topic of this article!

This article describes differences and impact of all settings available in On-line marketing - Activities.

If the visitors tracking is not working, this article provides a list of settings you should check.

The Contact management module generates a great amount of data, especially if you run a high-traffic website. Contacts are being created in large quantities. Some of those contacts might visit your website just once for a short moment and never return back. These contacts might not be interesting for your marketers; in fact, these contacts might hinder your work. This article will show you how to set rules for automatic deleting of inactive contacts.

This article gives you instructions on how to update contact’s profile in Online marketing module. Contact’s information is being updated automatically as corresponding visitor performs certain actions on a live site (such as user login) or by submitting forms. However, you might want to fill in additional information about current contact. Example would be mapping visitor’s IP to a city using external service or updating contact’s job title according to visitor’s landing page.