7 tips to build your Email lists
Nobody should argue that Email marketing is important. I ran across a report from the Email Experience Council (eec) of the Direct Marketing Association (DMA) and Econsultancy that I thought was interesting. Among the data was the following.
“The study found that, despite the challenges posed by the spread of social and mobile media, email continues to grow. Agencies report that 60 percent of their clients are in fact increasing their email usage. At the same time, 75 percent of marketers described competition from social media as “somewhat” or “very” challenging, and 69 percent said they believe that young people are abandoning email as a primary channel. 65 percent also report that they have problems getting email budgets that the channel deserves. “
You can read the full article here