Our client wants to be able to have multiple newsletters for their site. Ideally they would like the user to be able to subscribe to newsletters for each business unit as well as a separate mailin...

It has been more than a month since I published my last post on KB articles that you may find interesting, so it’s time for a new set of articles which may help you deliver the functionality you need.

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Nobody should argue that Email marketing is important. I ran across a report from the Email Experience Council (eec) of the Direct Marketing Association (DMA) and Econsultancy that I thought was interesting. Among the data was the following.

“The study found that, despite the challenges posed by the spread of social and mobile media, email continues to grow.  Agencies report that 60 percent of their clients are in fact increasing their email usage.  At the same time, 75 percent of marketers described competition from social media as “somewhat” or “very” challenging, and 69 percent said they believe that young people are abandoning email as a primary channel. 65 percent also report that they have problems getting email budgets that the channel deserves. “

You can read the full article here

The Newsletter module got many new features in version 6 and we continue improving this module in version 7 to bring you better user experience, better performance and a brand new A/B testing for e-mails!