Martin Michalik

Martin Michalik

I'm Online Marketing Product Owner and I'm writing mainly about Kentico features such as Contact management, Marketing automation, E-mail marketing, A/B testing, etc.

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  • Member since August 2015

The Best Campaigns Ever!

Martin Michalik    —       —    Article

Last year, we introduced a redesigned Integrated Campaign Management and promised you that's just the beginning of the usability improvements. We kept our promise and Kentico 10 is coming with extended tracking and reporting capabilities in the Campaign Management.

Choose Wisely: Campaign Emails Aren’t Newsletters

Martin Michalik    —       —    Article

Preparing a successful email campaign isn’t an easy task and the last thing you want is to waste time on defining the target audience of your marketing emails. Therefore, Kentico 10 is coming with an improved experience for managing your email marketing audience and a new email marketing communication type.

Do You Know Your Contacts?

Martin Michalik    —       —    Article

The ultimate goal of every marketer is to understand the behavior of one’s customers–what pages they visit and what conversions they make. You can literally say that the contact management represents the heart of digital marketing. In order to improve the experience of contact management, Kentico 10 is coming with a new architecture and a new contact profile.

Kentico UserVoice Clean-up

Martin Michalik    —       —    Article

As Kentico 9 was released recently, the development of the next version has already started and the Kentico Product Management group is planning features for the new version, we’ve also decided to clean up old and obsolete entries in the Kentico UserVoice portal.

Email Marketing Enhancements

Martin Michalik    —       —    Article

Email Marketing is one of the most used marketing techniques for reaching potentially new and already existing customers. In Kentico, improving the Email Marketing user experience and interface is one of our ongoing efforts.


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