Integrated Campaign Management


With Kentico 9, we bring you a new Integrated Campaign Management. This is a result of our ongoing efforts to improve the user experience and interface so that editors and marketers can perform their tasks faster and more easily.

We understand that the tools used on a daily basis need to be easy to understand and work with. This is why we decided to redesign the flow that marketers use to reach their goals in Kentico completely. You can now get your lead-generation campaigns up and running in no time. You’re able to assemble your team around a campaign, develop campaign assets, launch the campaign, and dig much deeper into the results than ever before.

Now, you can organize your campaigns in a transparent way, based on their status, and see the most important data directly in the campaign overview. This way you can easily keep track of the progress and performance of your campaigns.

We are aware that setting up a campaign can be a tedious and error-prone process in some cases, so we reduced the number of tasks marketers have to do to get started. You’re now able to add campaign promotions such as emails, or assign content assets such as landing pages directly in the campaign set up. Furthermore, standard tracking using UTM parameters is now supported, and marketers can specify the tracked page visit, conversion names, and values directly in the campaign.

Numbers and metrics are what matter the most because marketers need to understand the impact their campaigns have. That’s why we improved our campaign reporting and simplified the process of setting up campaign tracking, so you can understand and interpret campaign results across channels.

Want to know more about how we refined campaign organization and workflow, integrated it with email marketing, and how you can leverage all that for your lead generation and promotional campaigns? Join our webinar to discover the opportunities coming your way with the new Integrated Campaign Management.

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Martin Michalik

I'm Online Marketing Product Owner and I'm writing mainly about Kentico features such as Contact management, Marketing automation, E-mail marketing, A/B testing, etc.