Lukáš Bajer Kentico

Every excellent website experience starts with great content. And every successful website project has, at its roots, a team of happy content editors. Editors who're rather battling for their visitors' attention instead of struggling with managing, editing, or updating their content. Now, how can developers help them succeed?

Email marketing is one of the best performing marketing channels with returns up to $42 from a single $1 invested. A typical Kentico developer would not open the Email marketing application on a daily basis. That's something for his marketing colleagues.

But what if he could increase their productivity and increase the results of their campaigns? Would that buy him a beer?

HTML email has been a Wild West of digital marketing for such a long time that you probably agree with me that designing great emails, well, sucks. Still, we built one for our training website using Kentico EMS. What was that like and would we do it again?"