New course: Lead Scoring Fundamentals


Discover how you can set up a lead scoring program with the new course "Lead Scoring Fundamentals." Learn about prioritizing and segmenting leads based on their readiness to buy, and unlock the potential of your marketing performance and sales alignment. Enroll today for free, for a limited time, and bring your marketing skills to new heights.

Imagine your Kentico application has collected hundreds of thousands of contacts. How do you know which ones are worth contacting and which are not? How do you avoid wasting time and resources on leads that are not ready to buy or not interested in your offer? How do you segment and nurture your leads according to their needs and preferences?

Lead scoring is a process of assigning numerical values to leads based on their attributes and activities, which helps you prioritize and segment them according to their readiness to buy.


In this course, you will learn the fundamentals of lead scoring and how to apply it to your marketing strategy. You will learn how to:

  • Discuss with your sales team and define your sales funnel stages.
  • Analyze contact-specific data and activities collected in the Xperience application.
  • Use the Scoring application to set up rules and conditions for qualifying and disqualifying leads.
  • Use marketing automation to process and notify your team about qualified leads.
  • Score leads based on multiple dimensions.
  • Learn from a real-life use case scenario of how Kentico Marketing team scores leads.

By the end of this course, you will have a solid understanding of lead scoring and how it can help you improve your marketing performance and sales alignment. You will see practical examples of setting up different rules for evaluating the leads that will help you implement lead scoring in your marketing projects.

lead-scoring-course-sample-lead-activity-breakdown.pngThe Lead Scoring Fundamentals course for free in the course catalog within the Training portal. Don’t miss this opportunity to learn how to score leads like a pro. Enroll in this course today and take your marketing skills to the next level!

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