Executing successful campaigns is an essential part of any marketing organization. Campaigns are a way to engage and interact with your customers. They provide an ideal mechanism to generate sales leads and collect customer information. This set of exercises is intended to show the process of creating a document based campaign for the Services page that collects customer information using an online form.  Then using the collected customer information we will then score the leads for later use by the sales department.

Technically, Twitter is a micro blogging platform that limits real time comments (tweets) to 140 characters. What may seem like a simple technology has become a worldwide phenomenon with a projected 200 million active users. Leveraging this platform many companies are looking to Twitter as a key part of their integrated marketing campaigns and a key source of real time customer connections. With an extensive and well documented API, Twitter looks to make site integration as easy as possible. In this lab, we will add Twitter functionality to the Kentico Corporate sample site. This will enable site users to tweet and engage about the things they find on your site and enable site owners and administrators to extend their reach. In completing this set of labs you will perform the following tasks:

• Add the Twitter feed web part
• Add the Twitter follow button web part
• Add the Twitter tweet button web part
• Update the Home page template

Kentico CMS provides custom tables as a way to store and manage custom data. Technically, they are SQL tables and coupled stored procedures. Once a custom table is created and contains data, the next step is to provide a display for site visitors. In this lab we will add a custom table and then use the Basic Repeater web part to display it on a page. We will also look at how to use the Kentico CMS API to add and edit an existing item.

 Thanks for the feedback from everyone!

Thanks for everyone’s feedback and our first Kentico Enterprise Marketing Solution hands on lab is now available for download!

Thanks for everyone’s feedback on our first Hands on Labs. Based on your feedback we have expanded the Twitter lab and released a new Facebook lab.

I hope everyone has been seeing the great new resources for learning Kentico CMS. Today we are adding our first Hands on Lab manual available here.