This article is going to show you how to extend Kentico’s tracking capabilities in terms of Activities and Conversions. Kentico tracks the majority of user’s actions on a site straight out-of-the-box, but sometimes that in itself is simply not enough. A Visitor can perform several actions on a web entirely on the client-side, and those actions are generally not tracked by default. After reading this article, you will be able to track these actions as Activities or Conversions.