Deploying any Customer Experience Management (CXM) solution involves significant costs. These include licenses, implementation, hosting, and upgrades just to name a few. I personally believe you should expect to know what you are getting for your investment. Let’s take a closer look at a few of the ROI sources you should expect from a CXM solution.

Many marketers spend majority of their time driving traffic to their website. They are so busy with SEO, PPC and managing all campaigns that they have no more time to take a closer look at what all these visitors actually do on their websites and identify the true return on investment of their activities.