What’s the REAL VALUE of Lead Scoring for Your Business [infographics by Kentico].
In their pitch for lead scoring, sales people will name dozens of reasons why its adoption is crucial for your business. But you know that the proof is in the pudding. So let’s see what those already using it have to say. What benefits have they really gained? We have tried to verify the real business impact of lead scoring by surveying those who already use it on their websites.