Brendan: thanks for your response on this. I'm attempting the same with new blog. but does this code get added to an existing transformation or does it have to exist on it's own? I've included sample and screenshot below:
http://www.czs.org/CZS/getmedia/0118bc72-0540-40e9-bcff-fc64ad9f3fba/blog-teaser-question.aspx
Existing Code in Transformation
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<%# Eval("BlogDescription") %>
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thank you!