What is Marketing Automation and How Can it Benefit My Business?
6 quick ways to learn about marketing automation: video, whitepaper, quick start guide, video guide, feature page and article.
Is marketing automation
just another marketing jargon with no real value
In fact, marketing automation (abbreviated as "
MA") can be the killer of many pains
– low customer engagement, marketing in-efficiency, a high number of lost opportunities or a low number of repeated businesses. The key is to understand how you can get the most from using marketing automation in respect to your business environment.
The power of marketing automation is in its ability to connect together all of the key online marketing features that address your daily sales & marketing pains. It puts in place features such as personalization, email marketing
or leads scoring
, and links them together – all to increase your ROI and revenues
Let’s choose your preferred way of getting to know how MA can help you boost your business:
Want to read about real life examples of MA or share yours? Join the discussion
in Kentico Online Marketing Group at Linkedin.