Social media is an overloaded term that broadly describes a variety of online platforms that utilize internet technology to enable social interaction. The most common examples are blogging, podcasts, forums, and social networking
sites like Twitter and Facebook. Social media is quickly becoming a prominent tool in the modern marketing world. Websites can no longer be static bulletin boards that promote products and services. Social media opens up a dynamic dialogue with your audience, allowing for interaction and personal connection. The always on world of today has forced companies to consider how they engage virtually and shift their marketing strategies to include this new engagement mechanism. A strategy involving social media is not something any company should approach lightly. It highlights your brand, company cultures and values in a very public way. In this blog post we will look at ten questions to ask about your social media plan.