How to define a persona / lead scoring rule for external traffic

Frank Daamen asked on December 14, 2015 12:29

Hi,

I want to set up a persona/lead scoring rule when someone is coming from www.domain.com or by example traffic source is direct. The person will get X points for this. Is there a predefined rule for this? Or do i have to make a new macro rule? And if so, what would be this macro rule?

Thanks in advanced!

Correct Answer

Frank Daamen answered on December 15, 2015 10:30

Thanks for your reply David! Another option (Thanks Jan Hermann) is to create a macro:

URLReferrer=="http://domain.com/"

This is very simple macro and would work only if the url matches exactly "http://domain.com/". You could use macro like this:

URLReferrer.Contains("domain.com")

To get better results, but you still rely on the referrer url variable that doesn't have to be fulfill. I would recommend to append some query string to your external links to look like:

http://domain.com/?key=lead

And then you can simply check if the query string contains that value like this:

QueryString.GetValue("key")=="lead"

Frank Daamen

LAB51 Kentico Gold Partner

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David te Kloese answered on December 14, 2015 14:45

Hi Frank,

This can be done with a build in Activity

Create a new Rule
- Rule type: Activity
scroll to Browser information
select URL referrer contains 'www.domain.com'

Greets,

David

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Brenden Kehren answered on December 15, 2015 15:21

@Frank, the only difference between what you're doing and what David suggested is the rule is reusable and you don't have to rewrite the code each time, you simply configure the value of the domain you want to check. As I mentioned, the rule is reusable.

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Frank Daamen answered on December 15, 2015 17:03

@Brenden, thanks for your reply. That makes sense for me.

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