Abandoned cart trigger

merav tg asked on March 29, 2017 13:16


The abandoned cart trigger to send the marketing automation email- what is the actual trigger? customer left the payment page + order status is New?

please advise

Recent Answers

Trevor Fayas answered on March 29, 2017 15:39

I believe a cart is 'abandoned' after a certain amount of time of inactivity. Carts are stored in the database and in the user's cookies (usually by default, this can be changed).

If you add items to your cart, then you just leave the site, it keeps the cart for a certain period of time before it cleans up old carts (it can be changed in the Settings)

Anyway, when a cart is finally deemed "abandoned" the trigger is for you to use for things like sending the customer a "Hey, you left your cart, would you like more information on the items to help you make a buying decision?" or something marketing-like.

https://docs.kentico.com/k10/e-commerce-features/customizing-and-developing-your-store/shopping-cart-related-customizing/customizing-marking-shopping-carts-as-abandoned <- More on how to use it and modify the behavior.

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Rui Wang answered on March 29, 2017 16:33 (last edited on March 29, 2017 16:40)

Actually, it's based on a scheduled task. If you go to Scheduled Tasks app > select your site and you should see "Mark shopping cart as abandoned". *** This is for V10 only.

In V9, this task doesn't exit, but there is a "Clear content of old shopping carts" task. Which checks the date the cart is created + the setting you have for expire a cart.

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Trevor Fayas answered on March 29, 2017 18:12

Yes Rui, but the scheduled task only does the check of existing carts to see if they are abandoned, which is based on the setting and/or customization. But that's a good point that you do need the scheduled task running in order for the check to occur.

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