Today, we’re all on the hook to deliver websites that support sales by delivering and converting qualified opportunities. But how can you do that if everyone leaves your site from the home page?
In this webinar, we’ll talk about some of the best practices you need to follow in order to generate leads from your website and convert those leads into pipeline opportunities. This webinar is a “must attend” for marketers who have already put an
online marketing plan in place but want to see what else is out there, and for marketers who are planning to put an online marketing plan in place but need help determining the best approach.
The webinar will provide tips and tactics on how to generate buzz, leads and sales from your website using a
CMS. Topics that may be covered in this webinar include:
1. Home page best practices for online lead generation
2. The role of keywords in online lead generation
3. What are the best types of offers to employ on your website to convert leads into pipeline opportunities
4. Building landing pages that work
5.
Content Management Systems: How content management systems make online marketing easier