More and more companies are embracing blogs as a strategic marketing and communication tool that won't break the bank in 2010. For many companies, however, confusion abounds as to how to implement a blog, manage it, and actually measure its impact on overall marketing activities.
This webinar will be of interest to any company looking to establish, strengthen or monetize a corporate blog. From exploring start-up costs, workflow process and stake holder issues to setting marketing metrics and ROI-driven goals for your blog, Blogging for Success will cover the entire spectrum in 60 minutes.