With Kentico A/B testing is a technique of online marketers to optimize pages of a website according to the reaction of visitors. This is done by creating a modified version of the page and running a test. The system then divides traffic between individual page versions and tracks how the changes affect the user experience and activity of visitors.  When a visitor navigates to a page that has a running A/B test defined, one of the page variants configured for the given test will be displayed to them.  In this video we look at how to create an A/B test with Kentico 8.

The shopping cart is one of the most important parts of your e-commerce site. It helps to organize the information for a successful transaction and ensures that things run orderly and smoothly. The shopping cart as a mediator between the payment processor and websites. A shopping cart that is easy to navigate and flexible enough to offer personalized experiences makes online shopping a pleasant experience for customers. In this video we look at the how to use the shopping cart with the E-commerce sample site in Kentico 8.