while importing new site

Are you using a development license or the trial ? The issue is as the error reads, there is a license problem in the instance you are importing into.

If you are trying to import a site with features not available in your current instance you will receive this. If you check the event log it will tell you specifically what is trying to be imported that isn't available in the version you're trying to import into.

To resolve this, you will need to uncheck the box(es) when you initially launch the import process to exclude the feature or features that are not allowed in the lower licensed version you're working with.