I just realized something. There is a bug in these question/answer forums. In my very 1st question above, I'm mentioning I need to modify the HTML tag, except I used the angle brackets around the word HTML, and it cut off the rest of my post.
So, basically, I need to find where the master page file is, and remove the hard coded HTML tag, so I can set it in the textbox used in cms desk.
(I really wish you could modify your original question)