Re subscribe contact who has previous opted out.

Danny Winbourne asked on September 22, 2021 17:23

We recently built a "unsubscribe widget" to allow contacts to unsubscribe from receiving marketing emails via Kentico. When they unsubscribe, their profile shows "Opted out".

However, if they attempt to subscribe again, they still show as Opted out. I've tried including the "Newsletter subscription" marketing automation step, but this has a note saying "Contact won't be subscribed in case they unsubscribed in the past."

marketing automation email

Correct Answer

Dmitry Bastron answered on September 23, 2021 06:51

Hi Danny,

I think the easiest way would be implementing a custom marketing automation action, in which you can include all the required subscription logic. If you are inheriting it from CMS.ContactManagement.ContactAutomationAction you should be able to get contact's email and pass it to Kentico's subscription APIs.

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