Personalize Widgets based on Previous URL

Brian Edwards asked on July 7, 2023 17:48

I am looking into using personalization on some rich text widgets, such as changing the content and pictures to show manufacturing samples of parts specific to an application page that the user came from.

For instance, there could be a product that we offer that is capable of many different applications, and if the user came from a page talking about Welding, for example, the product page would feature welding samples on the main header.

Most of the personalization variants that I see in Kentico are user-based (forms, etc.) or persona based, however, I would like to know if it is possible to personalize based on the referring page, or keyword in the previous URL.

Has anyone done something similar and could show some examples, or let me know if it is possible?


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