Marketing Automation for non E-Commerce site

Brandon R asked on December 4, 2020 16:47

Hello all,

What are some good ways I can use marketing automation even though we don't have an e-commerce site.
We won't have our users emails so it kinda limits what we can do.

The only thing I can think of is:

  1. Modal pop ups after "x" amount of page visits.
  2. Some action when user registers for an event.

Thanks!

Recent Answers

David te Kloese answered on December 7, 2020 10:39

Hi,

The usefulness heavily depends on the client/project this is meant for. What are there goals? What is there audience. And even then what might work for Site A might have the opposite effect for Site B.

Is this for a particular case? Or just selling the feature in new projects? You said you don't have their emails, but will you in the future? Or is there a policy that prevents it?

Since you can only perform these activities when tracking data, you are gathering data right? You mentioned event registration so I guess you get things like name and email?

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