How to drive workflow from custom data?

KVL KVL asked on April 17, 2015 20:08

I need to send post-order notifications to customers, but marketing automation is contact-based and it's not clear how to drive a process using other data (like an order, or even custom class data).

Can anyone provide some guidance how to achieve something like this (a simplified version of my problem):

  1. When the customer places an order, a process instance is started.
  2. If the order contained Product XYZ, continue. Otherwise, terminate.
  3. Wait 7 days and send an e-mail to the customer/contact which references the order date and Product XYZ.

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