Email marketing

vendim Birbili asked on May 3, 2019 21:59

I am using MailJet SMTP relay to send email from Kentico. will the System pull back the opens/Clicks from the other provider or not? If not, if I have to do via API how we can map to the Kentico Reports?

Correct Answer

Dmitry Bastron answered on May 8, 2019 16:54

A small addition to Brenden's note: instead of custom classes in this case I would rather create additional custom activity types (as after all these are all logically "activities" recorded across specific email address):

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For example, you can create activity type "Bounce drop" and import this activity associated with specific contact email so you will see it in Contact Management's Activity Log without any extra work.

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Dmitry Bastron answered on May 4, 2019 01:05

Hi Vendim,

Yes, if you send emails from Email marketing Kentico will automatically wrap all the URLs in the email for you and add a tracking. So SMTP relay should only send those prepared emails and tracking should be working. At least it was working for me with SendGrid SMTP.

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Brenden Kehren answered on May 4, 2019 14:39

No the Kentuco system will not pull back any analytical data MailJet. But as Dmitry stated if you use the newsletter/email marketing features of Kentico you can get a lot of those from there.

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vendim Birbili answered on May 6, 2019 15:13

thanks Both for you answers. so its that advisable to get the data from mailjet ( or any other provider) and insert back to Kentico Tracking table? Also what table in the database Kentico store all those emails tracking analytics?

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Brenden Kehren answered on May 6, 2019 15:33

I think you're misunderstanding what we both said Vendim. NO, out of the box, you cannot get the analytical data from MailJet (or any other provider) and insert it back into Kentico. If you want to do something like this you'd need to create your own module and display options around the aggregated data you get from your custom code or 3rd party service.

On the other hand, Kentico does offer email tracking out of the box with the EMS license using Email Marketing. It does not have as robust of a tracking system as some of the SMTP providers do but it does provide some good email analytics.

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vendim Birbili answered on May 8, 2019 14:43

Thanks Brenden yes we do have EMS license for email marketing and I do see that it tracks only if the email is set up as Newsletter or Campaign type. I was just wondering in regards to custom module for getting the data from the 3rd party is that advised to use the Kentico existing table/objects to insert the analytics or create a custom module/Table to store all those Analytics?

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Dmitry Bastron answered on May 8, 2019 15:00

To be consistent and utilise other online-marketing features (like reports, web analytics, marketing automation and so on) you would need to use out-of-the-box Kentico activity types:

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But it wouldn't be considered a good practice to add those activities directly in the database. You should use Kentico API to log thos activities. Ideally, it can be Kentico task which can pull activities from MailJet via their API and log them into Kentico as standard activities.

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Brenden Kehren answered on May 8, 2019 16:14

If Kentico has the existing tables for email analytics then why not use Kentico? Maybe I'm not following what you want. For instance, with SendGrid, I can see some similar things like I can see in Kentico:

  • Email opens
  • Link clicks
  • Unsubscribes

In SendGrid, I can see the following (but not all in Kentico):

  • Global Stats
  • Category Stats
  • Category Comparison
  • Subuser Stats
  • Subuser Comparison
  • Geographical
  • Email Clients & Devices
  • Mailbox Provider Stats
  • Mailbox Provider Comparison
  • Browser Stats
  • Browser Comparison

Plus these:

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But as I mentioned, Kentico doesn't have all of this so you'd have to create custom module classes to store this data (if you're able to get it out of your SMTP provider) and write it in those tables. Not sure why you'd want to do this vs. use the UI that is already available but to each their own.

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