Here's what the transformation looks like for the RSS feed:
<item>
<guid isPermaLink="false"><%# Eval("NodeGUID") %></guid>
<title><%# EvalCDATA("DocumentName") %></title>
<description><%# EvalCDATA("NodeAliasPath") %></description>
<pubDate><%# GetRSSDateTime(Eval("DocumentCreatedWhen")) %></pubDate>
<link><![CDATA[<%# GetAbsoluteUrl(GetDocumentUrlForFeed(), Eval("SiteName")) %>]]></link>
<location><%# Eval("Location")%></location>
<organization><%# Eval("Organization")%></organization>
<province><%# Eval("Province")%></province>
</item>
Here's what it looks like when viewing the source of the feed feed i.e. http://albertacentral-old.dev/Alberta-Central-Careers/?item=Careers-at-Alberta-Central.
<?xml version="1.0" encoding="utf-8"?><rss version="2.0">
<channel>
<title><![CDATA[Careers at Alberta Central]]></title>
<link><![CDATA[http://albertacentral-old.dev/Alberta-Central-Careers/?item=Careers-at-Alberta
Central]]></link>
<description><![CDATA[A feed for jobs at Alberta Central]]></description>
<language><![CDATA[en-US]]></language>
<item>
<guid isPermaLink="false">837e4ac4-e065-493c-812e-3914f220ddec</guid>
<title><![CDATA[Business Loans Specialist]]></title>
<description><![CDATA[/Alberta-Central-Careers/Business-Loans-Specialist]]></description>
<pubDate>Mon, 13 Jan 2014 19:27:38 GMT</pubDate>
<link><![CDATA[http://albertacentral-old.dev/Alberta-Central-Careers/Business-Loans-Specialist/?feed=Careers-at-Alberta-Central]]></link>
<location>Calgary</location>
<organization>Credit Union Central of Alberta</organization>
<province>Alberta</province>
</item>
</channel>
</rss>
And here is the transformation for the RSS Reader on the site consuming the feed:
<h2><a href="<%# Eval("link") %>"> <%# Eval("title") %> </a></h2>
<!--<%# Eval("description") %>-->
<%# Eval("organization") %><%# Eval("location") %><%# Eval("province") %>
It's kind of odd because when I comment out the description and checked the data for the "organization" is now displaying but the locaation and province are not. But you can see above that there is data in it.