A/B test not registering conversions and visits

Bryan Johnson asked on January 20, 2021 22:15

It's been a long time since I've tried A/B testing in Kentico EMS. I must be doing something wrong. My A/B tests do not register any conversions or page visits in the A/B testing app, however I see conversions recorded in the Conversions app and I see page visits recorded in the Web Analytics app. Also, in the A/B testing app I don't get dropdown options for the "Conversion goals" that I configured for the test.

Web Analytics, A/B Testing, and Multivariant testing are all turned on globally in Settings. The site is a Kentico 12 site. I've reviewed the Kentico documentation very carefully. In my simple test, I set up a A/B page test. My single variant is nested below my original page in the recommended way. What else might I be missing?

Recent Answers

Dmitry Bastron answered on January 21, 2021 10:26

Hi Bryan,

Could you check what's your default Cookie level for this website? It's on Settings > System > Default cookie level.

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Bryan Johnson answered on January 21, 2021 16:57

Hi Dmitry, Cookie level is set to All. I see the cookie generated in my browser's developer tool. The value always looks like this: {"ExcludedFromTest":true,"Conversions":[]}

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Dmitry Bastron answered on January 22, 2021 10:47

Is your Kentico 12 website MVC or Portal Engine?

For MVC you can check these instructions, in particular:

  • you have builder.UseABTesting() in Application_Start()
  • and @Html.Kentico().ABTestLoggerScript() in your layout

For Portal Engine instructions are here:

  • make sure you have Web Analytics enabled and running as A/B testing relies on it, by default it is disable
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